The biological diversity makes our lives livable in the planet trough an array of ecological processes which provide us vital products and services, such as foods and materials that contributes to the economy. Although, factors such as habitat destruction, biological invasion and climate change have been taken numerous species to extinction. The lasting natural areas are not valued and they are still seen as obstacles to traditional economic development. The challenge will select innovative business ideas and solutions which promote positive impact for biodiversity conservation in Brazil in any of our economic sectors.

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